Biofair Extra-Whitening Skin Care™ was founded 3 years ago with the focused positioning of being an effective and moderately priced range of whitening products - a novel approach to the growing whitening skin care market at the time when many premium whitening products were highly priced, and the cheaper ones were normally not effective or contain harmful ingredients. Biofair was one of the few brands that have broken this trend by introducing premium and effective formulations at a fraction of the price, as compared to other more expensive premium brands in the market.

Although Biofair has been doing very well, the market was quick to respond by the introduction of many more similarly priced whitening products, bearing the same type of positioning as Biofair. True to its identity of being innovative, Biofair again keeps ahead of its competitors by reformulating and repackaging its products to meet the demands of the ever-increasingly discerning customers.

Aurafine F.M.C.G. Sdn. Bhd officially started operations in 2005. Together with its subsidiary, Aurafine Marketing, Aurafie F.M.C.G. Sdn. Bhd aims to develop and distribute consumer products of high quality and effectiveness.

Currently Aurafine F.M.C.G's products are distributed by Aurafine.

Marketing in 700 independent distribution outlets, 35 independent pharmacies, Guardian chain pharmacies and Watson’s personal care stores.

As of September 2005, Aurafine Marketing has been awarded the sole distributorship of Phase 2™ in Malaysia. Aurafine F.M.C.G has taken this opportunity to introduce Carbotrim™ containing Phase 2™ a starchblocker multiuse powder.

Besides Carbotrim™ Aurafine Marketing also distributes Biofair™ Extra Whitening Skin Care range produced by Aurafine F.M.C.G since 2003.